US /fɔr dez/
・UK /fɔ: deɪz/
It's a dramatization of a wellness influencer who lied about having terminal brain cancer and she claimed that she had cured herself through alternative therapies. That got us thinking about the wellness industry. So on this episode we're gonna peer behind the curtain to find out what it's all about. Are terms like self-care and wellness just sexier ways of saying health? And are people using those terms to sell us things that we don't really need? We're gonna find out. Plus we're gonna tell you how you can identify online wellness scams. I'm William Lee Adams and this is What in the World from the BBC World Service. I'm in the studio with Jackie Wakefield. She's a reporter with our global disinformation unit. Jackie hi. Hey. So before we dive into online wellness scams, and there are a lot of them, I'm hoping we can look at the big picture. How big is the global wellness industry? So the global wellness industry is massive. It's bigger than the pharmaceutical industry. It's worth 6.3 trillion dollars worldwide and it's growing year-on-year with more and more people jumping on the trend trying to cash in. So I can picture what the profile of a fitness influencer might look like. Abs for days, spandex, exercise routines. But what does the profile of a wellness influencer look like? It's really tough because I think this changes year-on-year depending on the trends. But I think typically the profile is normally women, normally younger, normally looking quite thin, fit, have some form of aspirational life that followers might want to copy or get part of that magic that they seem to have.
Aussies might know this, was so she was really big when I was in high school, so around 2013-2014. And her thing was eating 40 bananas a day. You say 40 for zero. 40 for zero. And that was pretty much all she ate. She was stunning, she was frugivorian, which is like vegetarian but only eat fruit, abs for days as you said. And I looked at this woman, I was like 40 bananas is a lot, I'm gonna be really full, I like bananas, let's try it. My mum, when I asked to buy 120 bananas at the supermarket, did not love this request. But she bought me 10, fair start. I ate three the next day, never did it again. Mother was mothering.
The real cost of the short-term boost became apparent quickly with factory workers going on strike, the Jeep and Dodge brands taking reputational hits as signs of corner-cutting and cheap assembly became more apparent, and their new cars sitting on the lots waiting to sell for days longer and longer on average.
and their new cars sitting on the lots waiting to sell for days longer and longer on average.
I feel like I'm going to be lost in here for days.
I feel like I'm going to be lost in here for days.
For days, Israel's defenses have largely held up against Iran's missile attacks.
For days, Israel's defenses have largely held up against Iran's missile attacks.
This kid's got powers for days.
This kid's got powers for days.
It has been oscillating between ice cold and frozen solid for days, and that drastically brings down the possibility of survivors.
It has been oscillating between ice cold and frozen solid for days,
Or perhaps you completed a task at work that had been on your to-do list for days.
Or perhaps you completed a task at work that had been on your to-do list for days.
They, in the growing season, can grow up to a foot a month, and you will just get legs for days on these vines, which is why I wanna share with you how to make a new plant out of just one vine.
and you will just get legs for days on these vines, which is why I want to share with you how to make a new plant out of just one vine.
He works tirelessly for days and hardly gets any sleep.
He works tirelessly for days and hardly gets any sleep.
We've been searching this area for days now.
We've been searching this area for days now.